April 14, 2022
Health Team is the new Human Talent identity. The birth of the new brand appears with the aim of provide more personalized and closer monitoring to patients, through development of innovative technological solutions and provision of healthcare.
The company specializing in innovative and customizable services in the healthcare sector has more 10 years of experience in the market. Trust, professionalism and innovation are the aspects that characterize them and that continue to be present in the brand’s rebranding.
«Our objective is to show the market the potential of our company, with all technical and human capabilities that we have developed over the years and highlighting that our mission is to positively impact the lives of our patients and contribute to greater autonomy in managing the disease and improving their well-being,” says Isabel Escarigo, Director of the Health Team.
The change in Brand Identity sought to safeguard the heritage of notoriety and recognition associated with the initials HT, because many partners, customers, suppliers and Beneficiaries find in this acronym a guarantee of familiarity and a capital of trust that the brand intends to safeguard.
However, the company seeks that the initials HT now refer to new words – Health Team – which they consider to be more appropriate to the meanings they intend relate to the intervention proposal, the organization’s culture and the business development planned for the future.
In short, the company seeks for the market to grasp, more immediately, the idea that is a professional organization focused on the health sector, with differentiated skills and appropriate technologies, mobilizing the talent and commitment of prepared and motivated by a strong team spirit.
The chosen brand signature – We Care – confirms that the company’s purpose is more than the provision of a competent and quality service, as it adds intentionality overall organization that is defined by the best interests and expectations of the individual to whom the provision is directed.
When Health Team teams say We Care they are demonstrating a availability to study, understand and frame the clinical situation of each patient, developing best efforts to build technical procedures and practices care deeply imbued with a strong feeling of empathy with the Person object of attention.