Health Team is the new Human Talent identity. The birth of the new brand arises with the objective of providing a more personalised and closer support to patients, through the development of innovative technological solutions and the provision of health care.
The company, which specialises in innovative and customisable services in the health area, has more than 10 years’ experience in the market. Trust, professionalism and innovation are the aspects that characterise them and that remain present in the rebranding of the brand.
“Our goal is to show the market the potential of our company, with all the technical and human capabilities we have developed over the years and underlining that our mission is to positively impact the lives of our patients and contribute to a greater autonomy in disease management and an improvement in their well-being”, says Isabel Escarigo, Director of Health Team.
The change in Brand Identity sought to safeguard the heritage of notoriety and recognition associated with the initials HT, because many partners, clients, suppliers and beneficiaries find in this acronym a guarantee of familiarity and a capital of trust that the brand intends to safeguard.
However, the company seeks that the initials HT now refer to new words – Health Team – which they consider to be more appropriate to the meanings they intend to relate to the intervention proposal, to the organisation’s culture and to the business development plans in the future.
In summary, the company seeks for the market to grasp, in a more immediate way, the idea that it is a professional organisation focused on the health sector, with differentiated skills and appropriate technologies, mobilising the talent and commitment of people prepared and motivated by a very strong team spirit.
The brand signature chosen – We Care – confirms that the company purpose is more than the provision of a competent and quality service, as it adds a global intentionality of the organisation that is defined by the best interest and expectations of the individual to whom the provision is directed.
When Health Team say We Care, they are expressing a willingness to study, understand and frame the clinical situation of each patient, making the best efforts to build technical procedures and care practices deeply imbued with a strong feeling of empathy with the person being cared for.
